Defiance ETFs announced the launch of its Defiance Future Tech ETF (NYSE: AUGR), which is designed for investors seeking to capitalize on the growing opportunities in augmented reality and virtual reality (AR/VR) technology–a disruptive technological advancement, which is already impacting a wide range of industries.

Augmented reality is technology comprised of digital images superimposed over the real world, and its use is primed to drive industry growth. In fact, industries like real estate and manufacturing are already putting the technology to use in a variety of ways.

“The AR/VR space has extended far beyond its roots in gaming to applications in healthcare, retail, manufacturing, entertainment and more,” said Matthew Bielski, founder and CEO of Defiance ETFs. “But as the category matured and expanded, investors lacked options for adding targeted exposure to AR/VR leaders to their portfolios. With AUGR that problem has been solved, and access to the category is now available in a highly liquid ETF wrapper.”

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Augmented reality is also making its way into the health care sector where the technology can be utilized in critical are scenarios in diagnosis, surgery and treatment. In fact, research published by Deloitte Research states that AR will, in fact, disrupt the business models and operations of health care.

“In the healthcare sector alone, there have already been cases where surgeons used augmented reality technology to assist in heart transplant operations, and new AR approaches are helping doctors manage sensory overload issues for patients, such as children with autism, during medical procedures,” said Bielski. “These are just a few of the real world applications of this technology.”

AUGR offers a liquid and transparent way to invest in companies developing and commercializing the AR/VR technology. Companies can run the gamut from application developers, manufacturers and distributors of the necessary hardware.

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