By Mary Beth Storjohann via

Socially responsible investing, or SRI, goes by a lot of names. You can refer to it as “investing ethically.” Or you may call it sustainable investing, or even impact investing.

It’s a different approach from traditional investing strategies. In the past, most investors didn’t consider the social impact the companies who received their investments made. They just wanted a good return.

Whatever term fits best for you, the idea behind it all is the same: you look at important factors to help you determine which companies to invest in to support those that will create a positive impact on society.

This might be something to explore if you want to make sure the money you invest in the market goes to companies most likely to provide benefits to the environment or society in some way.

And if you’re interested, you’re not alone. Socially responsible investing grew by 33 percent between 2014 and 2016. 22% of the $40.3 trillion in total tracked assets under management is part of SRI, too.

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