By Michael Kay via Iris.xyz

It’s no secret that the financial industry is at a crossroads. 

Traditional business methods and tactics are slowly being pushed out by a new, consumer friendly approach.

However, not so fast—the old model is still ingrained in our psyches and our lives: Sales people selling stocks, bonds, mutual funds, wrap accounts, insurance products and annuities. It seems you cannot read a magazine or watch a TV show without a financial company tugging at your heartstrings by telling you how much they care.

While these financial companies invest billions of dollars into advertising their way into your consciousness, the results only ensure enrichment for the institutions. You must ask yourself: Are you better off for the purchases of these products, better for the experience, and better off overall?

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