Starbucks and Microsoft are both part of the Bakkt joint venture with ICE to integrate digital currencies into global commerce. The brand association with Starbucks caused a stir with Bitcoin speculators wondering if the Seattle-based coffeehouse chain would begin accepting the digital currency as a form of payment.
“As the flagship retailer, Starbucks will play a pivotal role in developing practical, trusted and regulated applications for consumers to convert their digital assets into US dollars for use at Starbucks,” said Maria Smith, vice president of partnerships and payments for Starbucks. “As a leader in Mobile Pay to our more than 15 million Starbucks Rewards members, Starbucks is committed to innovation for expanding payment options for our customers.”
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