ETF Trends
ETF Trends

Thinking back to the early days of social media, you know when Myspace was still cool, it is fair to say that the original intent of social media was NOT to provide an avenue for potential success in financial markets.

Fast-forward to these more advanced days of social media and the intersection of social media sentiment and investing is increasingly mainstream. The BUZZ US Sentiment Leaders ETF (BUZ) is an exchange traded fund (ETF) that brings the idea of gauging social sentiment to find winning stocks to investors. Importantly, BUZ is an index fund (it tracks the BUZZ NextGen AI US Sentiment Leaders Index), meaning investors do not need to worry about culling social media data to find the best stocks on their own.

The BUZZ NextGen AI US Sentiment Leaders Index “applies proprietary machine learning models across vast large scale datasets to identify patterns, trends and changing sentiment which can affect market based outcomes, providing the foundation for superior investment returns,” according to BUZZ Indexes.

In plain English, the index’s artificial intelligence and machine learning technologies scour social media platforms, such as Facebook, LinkedIn and Twitter, as well as popular financial media sites, including Barron’s, CNBC and Yahoo! Finance, to build a portfolio of 75 U.S. large-cap stocks receiving bullish mentions and positive sentiment.

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