Traditional brick-and-mortar retail stocks and the relevant ETFs are rebounding this year, but e-commerce and online retail remains the place to be for investors. Just look at the Amplify Online Retail ETF (NasdaqGM: IBUY), which is up more than 27% year-to-date.

Amplify Investments believes that the companies with significant online retail revenues may be best positioned to capitalize on growth in online retail sales and shoppers, compared to companies with less significant online retail revenues. IBUY recently topped $500 million in assets under management, an impressive milestone for an ETF that is just over two years old.

“Amplify Investments started IBUY in April 2016. The fund offers a diverse group of companies with 70% or more of revenue coming from online and virtual sales,” reports TheStreet.com.

IBUY looks to track the performance of the EQM Online Retail Index, which is comprised of global companies that generate at least 70% of revenue from online or virtual sales.

Buying With IBUY

The ETF features a mix of large-, mid- and small-cap stocks though large- and mid-cap names combine for 81% of its weight. Regardless of market capitalization, data suggest online retail is booming and will continue doing so in the years ahead.

Related: How Thematic Equity Can Energize a Portfolio

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