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Now, the app, dubbed “You Invest,” is targeting specific users–one of which is millennials who are inundated with a number of investment app choices, but now have the JPMorgan Chase name as an option with its global brand awareness. The You Invest app hopes to corner this specific area of the market with its now free services.

“Folks that are new to investing, there’s a perception that trading is expensive,” said Kelli Keough, global head of digital wealth management. “We wanted to lower the hurdles. We wanted to help people invest without cost being an issue, and to reward people who are doing more business with us.”

Key Features of You Invest:

  • No minimum investment capital to open account
  • 100 free stock or ETF trades in the first year
  • Portfolio-building tool using risk tolerance and investment objectives
  • Stock and ETF screener

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