Daniel Collison, a financial advisor coach, discussed how the best financial advisors in the industry prospect for new clients to build their businesses.
Related: Top Mistake When Choosing a Financial Advisor
Notable points discussed in the interview:
- How prospecting for clients has changed over the years
- Competition is fiercer nowadays and cold-approaching is not done as often as it used to
- Advisors must leverage technology for their benefit in prospecting
- Building an ideal client profile and focusing on best clients
- Getting referrals from a variety of sources
- Use social media to your benefit–connect professionals with other professionals using LinkedIn
- Put process-driven effort in building a social media profile
- Top advisors have one thing in common: being process-oriented
- Select target market
- Select nominators
- Select introduction method and tools
- Set goals and keep ratios
- Monitor and evaluate
To watch the full video, click below:
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