Facebook’s long-awaited clear history feature will launch later this year, according to the social media giant’s CFO David Wehner.
The feature will give Facebook users the ability to view information about apps and web sites they’ve interacted with in the past and readily delete this information from their accounts. Wehner said this clear history feature will prevent Facebook from using data collected by third parties to target ads to its users.
“Broadly, [clear history is]going to give us some headwinds in terms of being able to target as effectively as before,” Wehner said at the Morgan Stanley Technology, Media & Telecom Conference 2019 in San Francisco.
“Once we roll out this update, you’ll be able to see information about the apps and websites you’ve interacted with, and you’ll be able to clear this information from your account,” Zuckerberg said in a Facebook post. “You’ll even be able to turn off having this information stored with your account.”
In the following video, CNBC’s Julia Boorstin reports on Facebook’s announcement that it will reject ads or content containing vaccine misinformation.
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