​If Apple Won’t Innovate Beyond Hardware, Why Not Buy Nvidia or Netflix?

But iPhone sales are slowing. It’s partly thanks to smartphone saturation. There are already 2 billion smartphone owners in the world.

To be honest, Apple is only really interested in the most well-heeled. Its devices are expensive by every standard, by design. That’s because the company wants to maintain profit margins, while making the brand aspirational. In this case, that’s another word for costly.

I get the business end of things. I have been an Apple shareholder for most of the last decade. I’m not complaining about the stock performance, yet.

Click here to read the full story on Iris.xyz.