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By Tom Lydon via Iris.xyz
As the social media universe has grown and evolved, so have the options for investors looking to tap that growth. There are prosaic and unique approaches to the social media investment theme. For example, the Solactive Social Media Total Return Index takes a traditional view of social media investing and features large exposure to the likes of Twitter Inc. (TWTR) and Facebook Inc. (FB).
In other words, that index is an avenue toward social media stocks. But what about using social media sentiment to find potentially rewarding trades and investing ideas? Don’t scoff at the notion. Scores of hedge funds and other professional investors use data mining programs to scour social feeds to gauge sentiment on various securities. In fact, the Bloomberg Terminal has offered data sentiment analysis since 2010.1
The BUZZ NextGen AI US Sentiment Leaders Index, tracked by the BUZZ US Sentiment Leaders ETF (BUZ), makes social sentiment investing approachable and efficient for a broad range of advisors and everyday investors. The BUZZ NextGen AI US Sentiment Leaders Index uses artificial intelligence (AI) and natural language processing (NLP) capabilities to generate actionable insights from online investing sources as well as social feeds, such as Twitter.
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