By David Benskin via Iris.xyz
The competitive landscape is quickly changing for financial advisors. According to Business Insider Intelligence, robo-advisors will manage $1 trillion in assets by 2020 and $4.6 trillion in assets by 2022, driven by incumbents rolling out their own robo-advisor technologies. Many traditional advisors are also incorporating robo-like features, such as mobile apps, client portals, and data aggregation, raising the bar for everyone.
If you’re on the fence about these technologies, consider this: Tech-savvy advisors create 50% more investment proposals than those who don’t. They serve 57% more clients, have larger books of business (78% larger) and have 46% greater practice revenue, according to this study conducted by Envestnet. They also tend to attract more high net worth and Gen X and Y clients, while maintaining higher client satisfaction ratings that can lead to reduced churn rates.
Here are a few of the technologies that can help you realize these benefits and compete in the rapidly changing market.
The sheer volume of data that needs to be tracked for each client has made a customer relationship management, or CRM, solution a necessity. According to RIA In A Box, about 57 percent of emerging RIAs with under $50 million in AUM use a CRM compared to 73 percent for those that manage over $50 million. These CRMs can help with everything from automating workflows to centralizing records to instantly accessing client information before a call.
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