By Kirk Lowe via Iris.xyz

According to the Chinese zodiac, 2018 is the year of the dog. I have no idea what that means for you or if you even care. What I do know about 2018 is that growing your practice will take a big commitment. Here are five ideas that work well when done together and in sequence.

START THE YEAR WITH THE RIGHT MARKETING MINDSET

Do it right

Stop silo-marketing initiatives that don’t create momentum and don’t last. Buy in to an integrated, long term marketing approach that will continue working for you for year. You can add or takeaway parts, but get focused on a strategy that will last.

Think long-term

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