By Kirk Lowe via Iris.xyz
According to the Chinese zodiac, 2018 is the year of the dog. I have no idea what that means for you or if you even care. What I do know about 2018 is that growing your practice will take a big commitment. Here are five ideas that work well when done together and in sequence.
START THE YEAR WITH THE RIGHT MARKETING MINDSET
Do it right
Stop silo-marketing initiatives that don’t create momentum and don’t last. Buy in to an integrated, long term marketing approach that will continue working for you for year. You can add or takeaway parts, but get focused on a strategy that will last.
Build for many years of success, not just the next 90 days or you’ll spend each 90 day segment starting something new with little momentum from last quarter. It’s no way to market and grow.
No short cuts
There are no short cuts. Do it right. Stop paying silo-marketers for shortcut marketing. List buying doesn’t work alone. Seminars alone won’t do it. Search engine marketing only works as part of a much larger strategy. Stop lead generations tactics that aren’t built around an overarching marketing plan.
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