By Julie Littlechild via

According to Scott McKain no one has ever said, “I love my financial advisor, she’s exactly like every other one.”

Good point; well made.

But what does it really mean to stand out? What does it mean to be truly distinctive?

It’s a topic that has captured Scott’s imagination and was, in fact, the topic of his book, Create Distinction: What to Do When ”Great” Isn’t Good Enough to Grow Your Business.

I had the opportunity to catch up with Scott, along with my co-host Steve Wershing, on our podcast, Becoming Referable. His insights on what’s required to stand out are worth sharing. And I don’t think it’s only because we share many of the same views (although I’m human, so that’s possible).

You can listen to the full interview above and review some of the steps in becoming both distinctive – and referable – below.

#1 Stand for Something

Scott makes an incredibly important point that to stand out you need to stand forsomething. “You’ve got to be crystal clear about who you are, what you stand for and what is the strength of your practice,” he says.

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