The Human Advisor Prevails in a Digital World

By Jimmy Lyons via

“The robots are coming, the robots are coming!” We have heard it a zillion times in recent years, and yet here we are, still diligently filling out market development and client fact-finding exercises the same way my grandfather did in the 1950s when he was selling insurance for Prudential. Even though we have made some significant advancements on the product side of the business since then, our industry feels a lot more like 1984 than 2017, and I am by no means referring to Orwell.

It’s not (yet) a world of machines that can think and operate on their own, but it’s undeniable that we live in a digital world. There are 1.94 billion monthly active users on Facebook, LinkedIn claims 500 million community members, over 1 billion people use Gmail, and, according to the U.N., more people own a mobile phone than they have access to a working toilet. Our ‘digital rolodex’ is massive and it continues to grow; we are slowly drowning in data and are struggling to make sense of it all.

So, what does it all mean for financial advisors and insurance agents? And how do we begin to make sense of the mountain of information that we have at our fingertips?

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