Ready to Grow? Rethink Your Approach to Networking

By Laura McCarron via

For advisors, networking can be a tricky proposition.

More than a decade ago, I remember picking up the book Never Eat Alone by New York Times bestselling author Keith Ferrazzi. The book promised to help readers “build a lifelong community of colleagues, contacts, friends, and mentors.” And though there is certainly a lot of value in Ferrazzi’s thinking, it was clear to me that much of his out-of-the-box approach to networking just wouldn’t fly in the world of financial advisors.


Because unlike professionals in nearly every other industry, advisors simply don’t spend their days surrounded by likeminded colleagues. That means that even if you’ve honed your networking skills and built scores of great relationships, reaching beyond the four walls of your office on a regular basis can be near to impossible. So much for “never eating alone”!

Click here to read the full story on