By Ronald Sier via Iris.xyz

You probably aren’t aware of this, but it’s true: financial planners are heroes.

Yep, it’s the truth.

And when you think of the America’s top killer, you might think about smoking, cancer or obesity. Or maybe even a serial killer.

But the real story is far more surprising.

Because, according to Duke University’s Ralph Keeney, the top killer is our inability to make smart choices and overcome our self-destructive behaviors.

Ralph estimates that about half of us will make a lifestyle decision that will ultimately lead us to an early grave. And as if this were not bad enough, it seems that the rate at which we make these deadly decisions is increasing at an alarming pace.

Click here to read the full story on Iris.xyz.