By Ago Cluytens via

Powerful sales questions are one of the most impactful tools that any sales professional has. Sales questions designed to influence. To persuade. To uncover the truth. To identify options. And to get your prospect to think differently about you, your product or service, and your company.

As Voltaire once said “judge a man by his questions rather than his answers.”

Good questions can help you uncover a prospect’s reasons for buying, help identify underlying needs and aspirations, and build the relationship by positioning you as a thoughtful, valuable ally.

But sometimes, you need a little more.

Sometimes, you need a pattern interrupt.

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