Further contributing to the rise in ETFs’ popularity, technology developments pushed more people online, and most financial advisors rank themselves among those adapting to technological changes.
“Early adopters of ETFs tend to be more tech-savvy and more entrepreneurial than the average advisory firm. These firms are positioned for future growth and tend to have younger principals and employees in critical positions,” Tom Lydon, publisher of ETF Trends, said.
With technology providing easy access to information, enthusiasms for in-person conferences is waning. The survey found that 39% of respondents participate in in-person conferences, with only 13% preferring in-person conferences. Alternatively, advisors are finding greater efficiencies in webinars and digital research, both rank among the top preferred research sources.
Consequently, ETF providers seeking to engage advisors should gauge their over time, recall, optimize and track advisors communication preferences to foster more meaningful engagements. Sponsors should leverage content experts and consulting teams to educate and help advisors and utilize webinars or other digital events to effectively and efficiently portray a strategy.
More data on subjects such as how advisors use ETFs, technology, and how they connect and communicate is available in the full report.
If you would like a free copy of the How to Communicate with ETF-Centric Advisors report, email Brenton Garen at [email protected].