Facing a Massive Menu of ETFs? 4 Steps for Smart Choices

By Jillian DelSignore via Iris.xyz

The Cheesecake Factory opened its first New York City location back in November, and it was met with unexpected enthusiasm. Who would have thought that in a city known as the home of many of the world’s top-rated restaurants—where food is as much an art as a pastime—a monstrous chain like The Cheesecake Factory would draw three-hour-long lines?

The simple answer: choice.

The enormous, spiral-bound menu boasts pages and pages with enough gastronomic options to ensure that even the pickiest eaters in your party will find something to feed their cravings. And yet, facing so many choices, deciding what to order can be more than a little overwhelming.

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