By James E. Wilson via Iris.xyz

The financial world is noisy and it’s easy to become distracted from your most important long-term goals.

One way to cut through the noise is to focus on just the two factors that ultimately determine your approach to everything else in your financial life; namely, Market Risk and Shortfall Risk. Market Risk is the inherent risk of investing in the market; Shortfall Risk is the risk of failing to accomplish your goals.

We routinely see clients who suffer the effects of “market stress”. In many respects, this is self-imposed worry resulting from a misunderstanding of how capital markets function. Since financial literacy is largely untaught, this lack of understanding is not surprising. Part of our role, of course, is to help clients remain goals focused instead of market focused.

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