By Brad Sherman via Iris.xyz

Investors often think they are doing better than they actually are. But the reality is that most investors are actually underperforming their benchmark.

Two recent articles regarding behavioral finance — Which Investor Personality Best Describes You? and 8 Common Investor Biases That Impact Investment Decisions — detail a concept which is the thought that our own instinctive behaviors are the biggest challenge to us as investors.

Another topic that we have written on is the issue with trying to “time” the market. What people often don’t realize is that these two concepts have more in common than you might think.

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