By Tony Vidler via Iris.xyz
One of the major benefits of the intense interest and investment which has gone into creating Robo-Advice models is that institutions are investing a heck of a lot into researching why and how customers are buying financial products.
For years the financial services industry has worked with theories such as “insurance is sold, it is not bought”, or “investment products are too complex for consumers to research for themselves” and certainly for an extended period of time these beliefs were largely true. The “supply” side of the industry (product manufacturers as well as distribution) enjoyed the benefits of information asymmetry.
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