POTUS Election Hindsight: Emotions Mattered Most

By Lilah Koski via Iris.xyz

Like many others, we are curious about how the 2016 election predictions could be so different from the election results. To help understand these differences, we have gone back to our own Koski Research Engagement IQ data on the candidates to see what 20/20 hindsight might reveal. The result is: emotions matter.

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