MENU tracks global business, with top components including the Restaurant Brands International 4.4%, Yum! Brands 4.4%, McDonald’s Corp. 4.4%, Starbucks 4.4% and Arcos Dorados Holdings 3.3%. The underlying index will also have a 70% tilt toward quick services restaurants and 30% to full service restaurants. Moreover, components in each of the two sub-sectors are more or less equally weighted.
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The restaurant segment is one of the fastest growing industries in the U.S. According to the National Restaurant Association, restaurant revenues are expected to hit $782.7 billion in the U.S., or up 5% year-over-year.
MENU will be competing against the Restaurant ETF (NasdaqGM: BITE), which focuses on U.S. companies and equally weights holdings without any focus on sub-sectors.
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