However, it’s important for an advisory firm to know how to be a “nextgen” firm, because as investors themselves fall into a common definition of “nextgen” (under forty years old), advisory firms need to position themselves to serve those investors well, and grow with purpose.

So, let’s first clean up definitions, and understand how to become a nextgen advisory firm.

Here are four things we think make an advisory firm nextgen, and four things that don’t.



To be a nextgen advisor is to embrace modern technology and the efficiency it can give your firm. Running portfolio accounting software that looks like it came from Windows 95 is no longer an option for firms that want to attract top-of-the-line, upcoming advisors, and it won’t help when you’re trying to land up-and-coming investors either.

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