Additionally, advisors should strike a balance between original ideas and reactions to what is going on in the world. Advisors should draw a line between personal and professional use of social media as well.

Financial advisors will also have to get to know the growing number of millennials surfing the social media networks. To garner business from this growing demographic, advisors should learn their lingo.

In the latest annual survey of ETF investors by Charles Schwab, 66% of millennials, or Generation Y, expect to boost holdings of ETFs over the next year, or up from 61% in last year’s survey and well above the 43% of investors in general who say they plan on increasing ETF exposure this year, reports Gerrard Cowan for MarketWatch.

Millennials are putting 36% of their investments into ETFs on average. While the number is down from 41% in last year’s survey, it is still well above the average 23% allocation from all investors surveyed this year.

“They’re seeing more of that growth, there’s more about it in the news, so I think they’re adopting it a lot more,” Rich Messina, senior vice president and head of investment products at financial-services provider E*Trade, told MarketWatch.

Financial advisors who are interested in reaching out to a wider investor audience can learn more about social media tricks and marketing at the in-person third annual ETF Boot Camp in New York on September 29-30. Want 50% off? Sign-up with a colleague and both use promo code “buddy” at checkout.