Why Envestnet’s Bold Attempt to Inform Industry is Fascinating

Note: This article is courtesy of Iris.xyz

By Douglas Heikkinen

The Essential Advisor — Crager and Hummel

“You’ll understand why I believe financial advisors have never been more important—and why I believe advice is worth paying for.” — Jean Chatzky

Indeed, the case is made that Financial Advisors have never been more important and worth paying for — but they have to be able to tell consumers why. Bill Crager and Jay Hummel have built a wonderful guide for today’s financial advisor to do just that.

The goal of the book is to bring Advisors and Consumers closer together — a point that seems to be lost on an industry that is swirling in more of what’s wrong than what’s right.  The book is filled with commentary from far and wide throughout the industry — some with important bit parts, others with commentary that will leave you wanting more.

Crager and Hummel believe that today’s advisor can add 3% to the value of their clients annually — which is broken down and explained thoughtfully.  Consumers are dying for this kind of information — the same consumer that questions this industry as a whole.

Click here to read the full story on Iris.xyz.