MTUM is home to some familiar momentum names such as Amazon (NasdaqGS: AMZN) and Facebook (NasdaqGS: FB) as high quality fare such as Dow components Home Depot (NYSE: HD) and Visa (NYSE: V).

“For investors that are interested in momentum investing, this is one option to get that technique into your portfolio. In my opinion, the risk of using this strategy is compounded by the aggressive consumer discretionary allocation. In a prolonged bull market, this fund should be a solid choice. I’m not predicting a bear market in the near future, but I’m also not willing to make a play that is this aggressive. I just don’t think I’d sleep as well with such an aggressive allocation,” according to a Seeking Alpha analysis of MTUM.

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iShares MSCI USA Momentum Factor ETF