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By Maribeth Kuzmeski

If you knew that your best prospect was going to look at your LinkedIn profile next Thursday and make a decision on whether or not to come in to see you based on what they see – would you make changes to it?

Referral acquisition is no longer reliant on word of mouth. Just a few short years ago, in order to cultivate referrals, you just needed to deliver good products and service, communicate consistently, and give clients an experience to talk with others about.

Today, all of that is still true but becomes meaningless if what others say about you does not match what is found online.

Today, 9 out of 10 people will search for you online before coming in to meet with you. Why?

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