Google Doodle: What it Teaches us About Innovation

The idea behind Google Doodle isn’t rare. In fact, these ideas happen all the time at companies everywhere. Google is just one of the few companies that allows these bursts of creativity to become a reality, and this once quick and fun endeavor has now transformed into a full-time job.

Last month, Google announced an opening on its Doodle team, implying there’s currently a group of “professional doodlers” working for one of America’s most successful corporations. This might sound frivolous and whimsical, but it’s actually ingenious.

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