Google Doodle: What it Teaches us About Innovation

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By Shannon Marks

Ever since 1998, the Google Doodle has provided a perfect outlet for the company to show off its fun side.

From birthday celebrations to playable video games and original songs, these iconic images paint Google as more than just a typical conglomerate. Instead, they show the world that Google is comprised of a creative and diverse group of individuals who all bring different experiences, passions, and narratives to the table. What started as a small office joke has turned to a cultural phenomenon.

Google didn’t just stumble upon this gem of creativity. They knew exactly what they were doing: Driving innovation through playful design.