The Best Sales Presentations Are Those That Never Even Happen

By Ago Cluytens

As a former buyer and executive, I’ve been on the receiving end of sales presentations hundreds if not thousands of times. Some were good, some are bad, and some were funny or awkward.

But the best sales presentations were those that never even happened. Let me explain.

When I was a sales rookie, in my very first sales meeting, I walked in with 80-something slides and a compelling, inspiring (or so I thought) and highly engaging story of what my company did, why it mattered, and how it would benefit the client. And I got shot down.