However, now that the number of ETFs in registration has soared past 1,800, the competition for investment dollars and market makers’ attention has created a less favorable playing field for would-be ETF issuers.

There are fewer openings for “first-mover” ideas and those that help bring ideas to market are forced to demonstrate to market makers and seed money providers that there will be enough interest in their products to get out of seed and create a profit upside in making a market.

All this explains the rapt attendees of the Spring ETP Forum’s “New to Market” panel discussion, as the audience was eager to hear the secrets of how issuers behind recent successful product launches made it happen in this tough environment.

Click here to read about three strategies for a successful ETF launch on Iris.xyz.

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