Note: This article was provided courtesy of Iris.xyz.

By Tony Vidler

For most professional services firms today the number one strategic challenge is determining what the the right strategy for the firm actually is.

It would easily be THE single thing that firms I talk to are wrestling with, and it is understandable to a large degree. Changing remuneration and business models, changing regulations with new restrictions and new potential opportunities, changing consumer expectations….it all adds up to very confusing times indeed for anyone trying to determine the right way forward. It is not helped by the confusion over what strategy is, as opposed to what business planning is, or what tactics are.

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