Are You Embracing Robo-Advice Services to Invest?

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By Julia Johnson-Ketterer

The topic of robo-advisors has been part of many of our conversations with subscribers and it has dominated the financial press. Our research has shown that a sizable portion of affluent investors—those with at least $100,000 in investable assets—has readily adopted these services, allocating more than $20 billion of assets to robo-advisors. All told, we can say confidently that robo-advisors are no longer new or emerging—they have arrived.

Robo-advisor technology has existed for years and has been leveraged by emerging brands such as Betterment and Wealthfront, which accelerated the growth of the robo-advisor market, as well as legacy brands such as Charles Schwab’s quick jump in branding its offering as Intelligent Portfolios.