LinkedIn is a community of business professionals with over 330 million active users making it the world’s largest professional network. Of LinkedIn’s users, 40% check it daily. If you don’t have a LinkedIn profile, of course it is not too late to establish a presence but I would consider doing it sooner rather than later. Most likely your competitors have already done so and have begun establishing themselves as thought leaders as well as generating leads in the process. If you haven’t read our post on 5 Quick Ways to Optimize Advisor’s LinkedIn Profiles, check it out first before moving on to this one.
Like other social networks, success on LinkedIn requires that you be present regularly. The Digital FA has provided a quick 10 minutes a day LinkedIn Checklist below for Financial Advisors: