Last week, I attended the second annual ETF Boot Camp in New York City. The conference hosted the best and brightest in the ETF industry. Attendees included ETF start-ups, executives, media experts and index providers, among others. Also included in the bunch was our client, Kris Monaco, the head of ISE ETF Ventures.

The “boot camp” nomenclature wasn’t used in vain. The conference compressed everything about ETFs from creation to launch to PR into a two-day event.

With over $2 trillion in assets and counting, competition in the ETF industry is fierce. The marketplace is in constant flux and ETF constituents need to evolve along with it to survive.

With that, we wanted to discuss a few of the top themes covered at the event, particularly from a media standpoint.