ETF Trends
ETF Trends

Companies are currently bending themselves out of shape in an effort to attract the 83.1 million Millennial [Source: 2015 U.S. Census Bureau] in the US to their offering or services. But what are they really doing to get to know Millennials as a group?

The Financial Services Industry could do well to recognize that Millennials are very specific about what they want from their Financial Advisors:

Source: Millennials and Money Merryl Lynch

This survey highlights the importance of really understanding what Millennials want to do with their money, and what kind of relationship they want with their financial advisor.