With all the horror stories about air travel these days, it’s important to note that Southwest Airlines does pretty well in the Koski Research Engagement IQ.
It is well known with high positives and low negatives.
In fact, two-thirds would accept an invitation to lunch with the CEO.
See how Southwest compares to other brands:
Southwest started out as a small airline flying only in Texas in 1971.
They patterned themselves after Pacific Southwest Airlines, including stewardess uniforms that featured hot pants and go-go boots (only women back in the day).
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