At Storyforge, we are obsessed with learning about the origins of successful brands, hearing their heritage stories and uncovering the lines that connect their founding philosophies with their present-day successes.

We’ve found that, more often than not, the keys to a brand’s future success lie in unlocking the original philosophies and values.

The keys to a brand’s future success lie in unlocking the original philosophies and values.

Take Delta, as an example. By passenger numbers, it is the most flown airline in the world. What started as a crop-dusting service in 1924, is now the world’s most valuable airline by market capitalization and consistently tops customer service surveys.

In fact, most of the elements of air travel we now take for granted, and that have been copied by every carrier, were introduced by Delta. A look at their list of “firsts” reveals an astonishing array of services each of which was revolutionary at the time of introduction.