However, HACK’s first mover advantage is cemented. As a result, the fund has superior brand recognition in the cyber security fund space. Put simply, HACK is the Apple or Coca-Cola of cyber security funds, an advantage that will be difficult to assail for any issuer. Here’s how much investors love HACK: The ETF had $774.7 million in assets at the close of trading June 1, meaning the ETF need just six trading days to top $928 million. [Volume Soars in Cyber Security ETF]

HACK entered trading Thursday with almost $941 million in assets under management.

PureFunds ISE Cyber Security ETF

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