As coach Chip Kelly deconstructs our beloved Philadelphia Eagles, he is making any number of classic communications errors. Whether ridding the team of some of the NFL’s finest talent — LeSean McCoy, Jeremy Maclin, and, dating back to last year, DeSean Jackson — will work or not, he has bungled the story to such a degree as to undermine his long-term relationship with many of the team’s most valuable constituencies, including sponsors, advertisers, and, of critical importance, us (ME!) the fans.

I believe his bungling has been so egregious that I am willing to predict that his actions of the past week and his communications failures will doom Kelly to a short tenure in the City of Brotherly Love. We are a loyal but tough sports town. We stick by our teams, even bad teams, but in return, we expect to be treated with some modicum of respect, spoken to openly and honestly, and let in on the master plan.