The low cost of ownership, high diversification, high liquidity and other general attributes of Exchange Traded Funds (ETF’s) are well known and have helped drive their growth and popularity. So how can a Registered Investment Advisor (RIA) take advantage of ETF’s to build diversified investment strategies for their clients?

A panel discussion at the Money Management Institute’s 2014 Fall Solutions Conference attempted to answer this and a number of other questions about ETF’s.

(Please note that two of the panelists have similar last names. Brendan Clark, President, Clark Capital Management Group and Todd Clarke, CEO of CLS Investments.  I have referenced each person’s full name in the article to avoid confusion.)

Are ETFs Good for RIAs?

Robbie Cannon, CEO, Horizon Investments described ETF’s as “a great building block” which could be used to surgically allocate client funds. Brendan Clark, President, Clark Capital Management Group proposed that ETF’s “make advisors look good”.