With over 330 million active users globally and a targeted user base of business professionals, LinkedIn is the world’s largest professional network. LinkedIn is no longer just a tool for recruiters, but has evolved into a powerful marketing platform that provides a professional ground for Advisors looking to network. If you don’t have a LinkedIn profile, you are missing out on opportunities to connect with clients, prospects and industry professionals.
Hubspot reports that over 560,000 professionals visit the LinkedIn homepage daily and that 41% of people using LinkedIn for marketing have generated business with it. LinkedIn states that ‘’close to 90% of people with assets between $100k-1m turn to social media to help them make important financial decisions.’’ As discussed in our article on the Buyer Journey, people are 60% along in their decision-making process before they decide to engage with a salesperson. This means that there is a very high likelihood that prospects have checked out your profile before deciding to engage with you. Your profile is the first stop that new business contacts are going to use to evaluate you as a businessperson so it is imperative that you are putting your best foot forward.
Here are 5 easy ways to optimize your LinkedIn profile and enhance your personal branding:
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