Treading Carefully With Customized ETFs

Although the outflows have been modest, the Barclays ETN + Enhanced Global High Yield ETN (NYSEArca: FIGY) and the Barclays ETN + FI Enhanced Europe 50 ETN (NYSEArca: FEEU), two of the most successful new products launched in 2013 and bespoke ETNs at that, lost a combined $48.2 million last year. Investors can gain access to similar investment objectives as those offered by FEEU and FIGY with an array of established ETFs that are not dependent on one investor to stay afloat. [A Good Year to be a New ETF]

There are success stories from the world of hand-crafted ETFs. The Vident International Equity Fund (NasdaqGM: VIDI), another of the most successful ETFs to debut in 2013, needed 12 weeks to top $500 million in assets. While VIDI got a big assist Ronald Blue & Co., an independent fee–only wealth management firm based in Atlanta, the ETF now has almost $688 million in assets, indicating it has been able to attract support beyond its initial investor. [Vident ETF Quick to $500M in AUM]

The iShares MSCI USA Value Weighted Index Fund (NYSEArca: VLUE) and the iShares MSCI USA Momentum Factor ETF (NYSEArca: MTUM) are two of the four factor ETFs created by BlackRock’s iShares unit in 2013 in conjunction with the Arizona State Retirement System.

Each of those four ETFs was seeded with $100 million, but VLUE and MTUM now have $582.5 million and $500.6 million in AUM, respectively.

Vident International Equity Fund