The industry buzz of the last couple years about concerns over the implications of automated investment advice, “Robo-advisors,” culminated this week in a session at the Market Counsel Summit called Revenge of the Nerds. Four industry heavyweights – Duran, Michel, Weissbluth, and Stein – discussed the straightforward question “is the Robo our ally or our enemy?” A majority of the audience indicated that they believe the Robos to be a threat to the advisor client relationship. Is it?
I am not in the camp that worries that financial advisors will be out of business as a result of the rise of Robo-advisors. If the Robo’s were going to take over the financial advice business, wouldn’t Financial Engines, the granddaddy of the Robo’s, have already done that? Granted, it has $100 billion under management. But even in the retirement plan space where they play that is not an enormous market share. And if their prospects for taking over the world were that bright, their stock would not likely be down 50% since the middle of 2013.
Some advisors do have something to fear of Robo-advisors. Advisors who offer only investment advice without offering financial planning or customized niche services are the ones most likely to be replaced by the machines. Offering periodically rebalanced models of mutual funds is better done by technology. If that’s all you do, you can be worried. In fact, if you are offering some version of that service in your practice and you are not utilizing a robo-esque service likeTamarac or iRebal, your practice is a lot less efficient than it could be.
Even with straightforward asset allocation based investment management, humans have an advantage over software. As Joe Duran points out in his column last week in Investment News, human advisors have judgment and empathy, which clients really need when the situation is complex and the stakes are high. He relates the common story of many advisors who helped guide clients not to follow their worst instincts when it was difficult for them to stay the course through difficult markets. Betterment’s founder Jon Stein claims the service has gone through several downturns without client net withdrawals but that’s not true. The service was not available to the public until 2010 – over a year after the bottom of the last bear market. I find it unlikely that automated services will be able to retain many clients who panic when the markets get ugly for months, quarters, or even years at a time. It’s not like they could be like the investment advisor version of HAL from 2001: A Space Odyssey – “I’m afraid I can’t take you to all cash, Dave.”