Dividend Dogs ETF Barks its Way to $1 Billion in Assets

None of SDOG’s holdings command weights in excess of 2.2%. The ETF’s top-10 holdings, which combine for just 21.1% of the ETF’s weight include Dow components DuPont (NYSE: DD) and Verizon (NYSE: VZ) along with Altria (NYSE: MO), Lockheed Martin (NYSE: LMT) and Reynolds American (NYSE: RAI).

SDOG’s success has spurred the creation of international equivalents, including the ALPS International Sector Dividend Dogs ETF (NYSEArca: IDOG). IDOG, which debuted in June 2013, is now a $145 million ETF. The ALPS Emerging Sector Dogs ETF (NYSEArca: EDOG) came to market in March and has $10.7 million in assets under management.

SDOG’s underlying has a dividend yield of 4.04% and a beta of just 0.86, indicating the combined 30.5% to three defensive sectors – telecom, staples and utilities – helps reduce the fund’s volatility. SDOG charges 0.4% per year and can be traded commission-free on the Schwab ETF OneSource platform. [Popular Commission-Free ETFs]

ALPS Sector Dividend Dogs ETF