Most Searched ETFs: Return of Russia

Dividend ETFs are often present on our weekly most searched lists and this week brings the return of some up-and-coming payout funds that could are proving to be legitimate thorns in the sides of their larger rivals.

If the search data is any indication it is not just bluster that the WisdomTree U.S. Dividend Growth Fund (NasdaqGM: DGRW) is an up-and-coming dividend ETF. In fact, the only ETF that was more searched this week on ETF Trends was RSX.

DGRW is making a name for itself with a monthly dividend a substantial weight to the technology sector, a trait that is still lacking among many dividend ETFs despite the sector’s recent dividend growth. More importantly, DGRW is garnering acclaim because of its recent out-performance of a well-known rival. [Dividend Basks in Out-Performance]

The Schwab US Dividend Equity ETF (NYSEArca: SCHD), the least expensive U.S. dividend ETF with an expense ratio of just 0.07% per year, also makes an appearance on this week’s list.

SCHD tracks the Dow Jones U.S. Dividend 100 Index, which not only features some of the largest U.S. dividend payers, but also only those companies with at least 10 years of increased payouts, a familiar trait among some dividend funds. That group is littered with high-quality, wide moat stocks, such as Dow components Johnson & Johnson (NYSE: JNJ), Procter & Gamble (NYSE: PG) and Coca-Cola (NYSE: KO). [A Dividend ETF With Wide Moat Firms]

Market Vectors Russia ETF

Todd Shriber owns shares of DGRW. Tom Lydon’s clients own shares of SCHD.